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ECM Consulting is a business that specialises in career development and personal branding; and was established to provide career consulting, coaching and mentoring services to meet today’s evolving and challenging job market. The services provided improve job seeker’s personal brand and visibility when applying for their next position. With extensive experience in professionally developing job application documents for clients, I identified a gap for the need to increase a client’s visibility and build their personal brand to meet the ever-evolving job application and recruitment process.